Public Relations

Slides and other resources from my weekly Public Relations lectures.
For LSCI student use only.

Lecture Slides

Week 1 Course Overview | Defining Public Relations | CS:"Tate Modern Launch"
Week 2 The Psychology of PR Communication
Week 3 Marketing PR (incl Branding), The PR Industry Overview
Week 4 Managing PR Programmes
Week 5 Jefkins' 6 Point Model - Situational Analysis, Defining Objectives
Week 6 no lecture
Week 7 Jefkins' 6 Point Model - Defining Publics | CS:"World's Best Job"
Week 8 Jefkins' 6 Point Model - Media Selection | Exam Prep
Week 9 Jefkins' 6 Point Model - Media Selection | Developing Countries | Test
Week 10 Jefkins' 6 Point Model - Budget, Implementation & Control | Test
Week 11 Specialist Public Relations - Financial PR, Internal PR
Week 12 Recap - Weeks 1 to 5
Week 13 Recap - Weeks 7 to 11
Week 14 Mock Exam

Past Exam Papers

March 2010 LCM's pilot exam paper, with answer guide
June 2010 Exam paper with answer guide
September 2010 Just the exam paper